From six resorts and a membership card to a way of life
2015
Privilee is foundedThe website goes live in the UAE, with six resorts, a physical membership card, and a clear vision – effortless access for Members, more footfall for Partners.
2017
Expanding the portfolioWhat started with a handful of resorts begins to grow, with more places to go and more reasons to use Privilee.
2019
Privilee goes digitalPhysical membership cards are gone. Our app launches, making everything seamless and digital.
The idea was simple: take what was once reserved for a few, and make it part of everyday life
2019
Gyms enter the mixTraining becomes part of the picture. Gyms are introduced, expanding wellness into everyday life.
2022
Beach clubs and studios step inBeach clubs and boutique studios arrive. Think smarter training, curated escapes, and Members mixing movement with downtime.
2023
Next stop: QatarWe launch in our second country as the Privilee lifestyle continues to grow. Dining and complimentary padel are added in the UAE for even more variety.
2024
Making a splashWaterparks arrive in the UAE, creating more ways for families to connect, play, and reset.
2025
Hello Bahrain and OmanFollowing success in Qatar, we expand across the region – welcoming Bahrain and Oman – and introduce cross-country access across Privilee destinations.
2026
Singapore state of mindWe step outside of the GCC and into Singapore – a new market guided by pace, intention, and everyday wellness. Hong Kong, coming soon.
The idea was simple: take what was once reserved for a few, and make it part of everyday life